Why Link Popularity is important for web promotion & web site submission ?
| Every time search engines adjust the criteria for ranking websites, most of us end up with ulcers. This is because the change in rules always affects the ranking of websites and one fine day we wake to find that our high ranking websites are no longer ranked high by search engines. |
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For a long time search engines have relied on links to rank websites and this is one fact or shall we say one rule for ranking which will not change for a long time to come. This does not mean you go and insert links to all other websites. What we are talking about are one way links pointing to your website.
That is why it is so important for website owners to ensure that there are sufficient one way links pointing towards their website. This will stop them from worrying about website visitors decreasing in number or their website falling in search engine rankings.
One way links tend to generate more traffic for a website than search engines. In fact the website visitors you get through one way links are targeted visitors and you can be sure that these visitors are genuinely interested in what you have to offer. Targeted visitor means making a sale and from a search engine’s perspective your website is important as it is able to draw website visitors.
With one way links you can sure of getting a regular stream of website visitors and keeping your website ranking high. So, if search engines decide to change their ranking criteria, your website will not be affected. That is why links are important in SEO.
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